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Shiseido To Relaunch Makeup Line

The new line is based on “sensorial textures.”

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By: Marie Redding

Senior Editor, Rodman Media


On Friday, August 3rd, Shiseido will relaunch its makeup collection — and the products were developed to feel like skincare.

The new line is based on four “sensorial textures” — Inks, Gels, Powders, and Dews.

Inks are “bold, saturated color meets masterful precision.” The budge-proof high-pigment products feel lightweight. 

Gels are an innovative texture that delivers lasting color, comfort, and shine in a weightless formula.

Powders are “bold yet breathable.” The brand also describes them as “vivid color that floats effortlessly across the skin.”

Dews are highlighters tnat will make the skin “dance with light.”

Stay tuned for more details — and photos. 

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